{"id":29592,"date":"2016-04-15T09:29:01","date_gmt":"2016-04-15T09:29:01","guid":{"rendered":"https:\/\/sbx.tempurl.host\/campagne-sym-scooterdays-start-vandaag\/"},"modified":"2016-04-15T09:29:01","modified_gmt":"2016-04-15T09:29:01","slug":"campagne-sym-scooterdays-start-vandaag","status":"publish","type":"post","link":"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/","title":{"rendered":"Campagne SYM ScooterDays van start!"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h2>In opdracht van Moteo Two Wheels Europe heeft Abovo Media een landelijke campagne ontwikkeld voor SYM.<\/h2>\n<p>Het merk is \u2018the smart choice\u2019 voor iedereen die op zoek is naar een nieuwe scooter. Om dat duidelijk te maken begint vandaag de campagne voor de SYM ScooterDays, een campagne van een maand die onder meer begeleid wordt met een tv- en YouTube-campagne.<\/p>\n<p>Om meer traffic naar de SYM-dealers te krijgen heeft Moteo pitchwinnaar Abovo Media gevraagd een mediastrategie en campagne te ontwikkelen. Naast de unieke standaard 3 jaar garantie ontvangt men tijdens de SYM ScooterDays minstens 100 euro inruil op elk rijdend voertuig, of dat nu een andere scooter, een fiets of zelfs een auto is. De handige dealerlocator maakt het eenvoudig om de dichtstbijzijnde SYM-dealer te vinden.<\/p>\n<p>Katinka Plagge, marketingmanager van Moteo Nederland, over de campagne: \u201cOns doel is om meer traffic naar de dealers te krijgen. We zijn ervan overtuigd dat wij met de SYM ScooterDays veel mensen gaan bereiken en enthousiasmeren. Wat ons heel leuk lijkt, is om te zien wat voor voertuigen ingeruild gaan worden. Je kunt zelfs je auto inruilen voor extra korting op je nieuwe scooter. Best bijzonder toch? Veel scooterliefhebbers zijn nog niet bekend met ons merk SYM en \u2018standaard zorgeloos rijden\u2019. Met deze actie hopen we op nog meer SYM-fans!\u201d.<\/p>\n<p>Niels Bruinsma, strategisch directeur van Abovo Media: \u201cDankzij ons strategisch plan hebben we nieuwe inzichten kunnen aandragen bij Moteo, met als resultaat dat de unieke kernwaarden van SYM in een landelijke campagne verteld worden. Uniek is ook dat we een self-service online media-inkooptool hebben ontwikkeld waarmee we alle dealers faciliteren. De dealer kan zelf in zijn eigen verzorgingsgebied op elk moment een displaycampagne starten\u201d.<\/p>\n<p>Het actiemechanisme, de creatie en de strategie voor de SYM ScooterDays zijn bij Abovo in eigen huis tot stand gekomen en uitgevoerd, de productie is in samenwerking met MacGyver Amsterdam gedaan. Naast tv en YouTube wordt online, huis-aan-huis en instore dealercommunicatie ingezet. De SYM ScooterDays worden later dit voorjaar ook in andere landen uitgerold.<\/p>\n<p>Klik <a href=\"https:\/\/www.youtube.com\/watch?v=KHuLlVyumfs&amp;feature=youtu.be&amp;list=PLlgYkCbmIam8bQx2dOMXn3lKEuwEfIgyB\" target=\"_blank\" rel=\"noopener\">hier<\/a> voor het filmpje!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In opdracht van Moteo Two Wheels Europe heeft Abovo Media een landelijke campagne ontwikkeld voor SYM.<br \/>\nHet merk is \u2018the smart choice\u2019 voor iedereen die op zoek is naar een nieuwe scooter. Om dat duidelijk te maken begint vandaag de campagne voor&#8230;<\/p>\n","protected":false},"author":7,"featured_media":29593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"templates\/template-blockbuilder.php","format":"standard","meta":{"footnotes":""},"tags":[174,175],"merken":[16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne SYM ScooterDays van start! - Scooter&amp;bikexpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne SYM ScooterDays van start!\" \/>\n<meta property=\"og:description\" content=\"In opdracht van Moteo Two Wheels Europe heeft Abovo Media een landelijke campagne ontwikkeld voor SYM. Het merk is \u2018the smart choice\u2019 voor iedereen die op zoek is naar een nieuwe scooter. Om dat duidelijk te maken begint vandaag de campagne voor...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\" \/>\n<meta property=\"og:site_name\" content=\"Scooter&amp;bikexpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scooterxpress01\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-15T09:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scooterxpress.nl\/wp-content\/uploads\/2023\/02\/SYM-ScooterDays_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raymon de Kruijff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymon de Kruijff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\"},\"author\":{\"name\":\"Raymon de Kruijff\",\"@id\":\"https:\/\/scooterxpress.nl\/#\/schema\/person\/9fc87d996b3bfdb378736b26ec516274\"},\"headline\":\"Campagne SYM ScooterDays van start!\",\"datePublished\":\"2016-04-15T09:29:01+00:00\",\"dateModified\":\"2016-04-15T09:29:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\"},\"wordCount\":342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/scooterxpress.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scooterxpress.nl\/wp-content\/uploads\/2023\/02\/SYM-ScooterDays_2.png\",\"keywords\":[\"Campagne\",\"SYM\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/#respond\"]}],\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/scooterxpress.nl\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\",\"url\":\"https:\/\/scooterxpress.nl\/campagne-sym-scooterdays-start-vandaag\/\",\"name\":\"Campagne SYM ScooterDays van start! 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